Small business, brick and mortar, marketing on the cheap.

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Okay, if you have little money, and your business is OFFLINE. How can you market that business if you have little to no money?

Okay, first, your LOGO.

Because this is a chaos magic applies to marketing site – the logo is where your magic is at.

Understand, a logo is a magic sigil. Just like a magic sigil begins with a statement of intent, you need to create a statement that capture what your business is about, and your intention. Think about your ‘unique sales position’, USP, the thing you can offer with your business that distinguishes your business, that no one else can offer. Your business statement should contain your ‘unique sales position’.

Some examples: you mow lawns, a USP might be “We compost lawn clippings” or “we fertilize mowed lawns”. The thing about your business that makes you better. And maybe you need to think to over to create something.

Once you have your USP, you are ready to write your business statement. And once you have your business statement – THEN create your logo. And it is important that you, the business owner, dictate this logo, make it yours, make it an expression of that business statement.

It is good to give an artist some business to make your logo look its best, but make life easy for the designer and tell him everything.

And here’s a secret of logo design, the difference between a good logo and a bad logo is if you use it EVERYWHERE, or you do not. An ‘ugly’ logo is as good as a ‘pretty one’ as long as you use it all the time such that it BECOMES the name of your business.

Make no mistake, this is sigil magic. You do this right, anytime someone absent mindedly gazes upon your logo – they empower a magic spell that helps your business statement become more true than it already was. Notice of BIG companies, they often spend millions on advertising that may ONLY feature their logo. It’s money well spent.

A logo should be black and white, so it can be make into a rubber stamp, and be printed cheaply in one color. The digital format should be VECTOR ideally.

Second: YOUR MARKET

Who is buying what you are offering? This is important to understand, and as an inquiry to maintain. DO think about when you were in the market for the service or good you are offering, how did you find a business? how did you distinguish a good offer from a bad one? Write down your impressions of who you expect to be paying you.

And as you do business, you may be surprised who you do business with – update your understanding of who your customers are as you learn more about them.

Marketing

Use your logo EVERYWHERE. It’s your magic spell, and you need to create the association of that logo with your business. And you do that by using it everywhere.

Marketing is simply getting the message of the service or good you have to offer in front of the people that will give you money for it.

Inexpensively you can:

1. Print posters with tear off tabs with your logo address or phone number. Post theses on bulletin boards where your market is likely to see them. Such boards are in libraries, laundromats, some restaurants and cafes..etc.

2. Use Google ‘my business’ services, they are free. and having your business on Google maps, a page with information about it on Google plus and more. It will put your local business ONLINE, where people that use the web to find a business will find YOU.
https://www.google.com/business/befound.html?

3. Use Craigslist, it’s also free, you can post images and it’s targeted to your town!
http://Craigslist.org

4. Do you sell to businesses? Collect the contact information, telephone numbers of the businesses that are local to you. CALL THEM! Make it a game, give yourself 5 points for every call, 10 points if you reach a ‘decision maker’. Try to get 50 points every day! At least until you run out of businesses.

5. Anyone you DO BUSINESS WITH, get their email and mailing address. You can give them a form asking them to tell you what they think of your services that requests their contact information. A few times a year, send your customers discount coupons, and MORE THAN ONE – so they can share them with their friends! also the occasional friendly ‘happy holidays’ is always appreciated – and is another opportunity to share your LOGO!

6. If you have SOME money to spend, Google advertising and Facebook advertising are inexpensive and VERY WELL TARGETED.

7. Use divination, like I Ching or tarot, they will break your mind out of its rut and maybe help you see what you otherwise cannot see because you are too close.

8. Do GOOD for your community, sponsor a soup kitchen, volunteer as the face of your company sporting that LOGO – it will give you good karma for your business – it MIGHT get your logo featured in a local newspaper!


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Welcome to KitschChaos.com

This is a site about Chaos magic applied to business and marketing.
If you mean to use magic to improve sales, to grow a business - this is the site where you can learn the most powerful magic available - without diluting it to make it safe or 'acceptable' - and apply it to your business TODAY!

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