Marketing with posts to blogs and forums
This is a blog, this site has a forum. And given I am responsible for both I am the person responsible for distinguishing SPAM. This blog has a very strict spam filter, and every reply is held for me to review before it is posted.
Now this blog has a lot of E-COMMERCE information, and I understand the value of real links web spiders can follow. So I have this blog exist as a model I wish more blogs would emulate: eliminate “do not follow”, install ‘comment luv’ so comments can post their site and get full back link credit for it!
But there is a reason most sites DO NOT DO THIS.
And the answer is this – no one wants to give you something for nothing! Certainly not me, I’m trying to make this blog one that is exceptionally high quality. And non sequitur comments about how good an exercise machine you have to sell at THIS link – it’s bullshit! I’m not allowing it, no one shooting for a quality blog will allow it.
This is NOT to say that you can’t promote your site with comments. You CAN! But you cannot do it INSTANTLY, and you cannot do it THOUGHTLESSLY!
First, understand that organic SEO, it’s SLOW -unless you’re optimizing “long tail” keywords – and no matter how you do it, it takes time to make money with natural SEO alone. Professionals, they understand that to make money with natural SEO, it’s not quick and if you need quick – online advertising with Google, Yahoo, Facebook or Bing, it’s the way to go to make money NOW.
So I do respect that you’re trying to make a business go, and I am willing to post your comment with a link to that business. But if I do that for you, you have to do something for me, you have to give me VALUE.
So, let’s say you’re selling an exercise machine. You have a block of sales copy you would like to paste into my comments section. This not only gives you a backlink, but all the goodness of the right sales keywords too. What’s wrong with this?
What’s wrong is that if you post that block of text and it has NO relation to the article you reply to – you diminish the value of the comments if your post goes live. Responsible for my site, I’m not allowing it.
How could you make it work? By actually REPLYING to the post! For example, if you are replying to my post about Placebos – you can comment on how many sports drinks make a substantial difference for many people while just being salted sugar water. Because the comment is relevant, it demonstrates basic human intelligence and that, believe it or not, helps give you the authority you need for your sales pitch and product to be believed trustworthy.
No, do not use your paragraph of text in your reply, just use a signature line like”the ab roller is fun, easy and I lost 6 inches off my waist! “, linking perhaps the words “ab roller” with the url of your site.
If you want to go into great detail about your ab-roller, you need to hunt for a blog post where it is relevant! This blog may not have such a post. But surely there’s a blog being written by someone that posts about their struggles with diet and exercise – if you can find a post about how difficult and awful the ‘sit up’ exercise is – that’s a context for your sales pitch because your ‘ab-roller’ tool exists precisely to address THAT problem!
It is more work, you have to READ, you have to think about what you write. You don’t have to do that of course, but I don’t have to post your reply. And really, if I do post your reply it is only because I thought of way to reply to your comment that humiliates you, your product and always I sabotage the link when I do that.
So the only blogs that your posts will be live on – they will be automated ‘black hat’ blogs with blog posts written for spiders and not readers – those kind of backlinks can contribute (most of your backlinks are from link farms and ‘bad’ sites) -contribute to your e-commerce site SLAMMED by google (slammed means that the page rank is severely reduced, search engine results are severely sabotaged and you pay ridiculously high rates for any google ads).
So what I want as a blogger, are comments on my blog posts. Questions are BETTER than comments, because I can answer them and they make the comments WORTH READING. Better than a question is a BETTER ANSWER! If you have a solution I didn’t think of, if you can help ME with valuable information – THANK YOU (and know your reply will always be posted!).