Every LOGO an exercise in sigil magic
Yes, the Nike Swoosh, The McDonalds “M”… every corporate logo you are familiar with – all are exercises in SIGIL MAGIC!
if sigil magic is new to you, read this first!
Now I started this post to rant a little bit about folks replying to my posts with generic comments. One person copying and pasting the SAME exact response to a post about gay bullying and another about Affiliate Marketing. Cut it out! I will delete all such replies as SPAM! If the subject of the blog post cannot be determined from the reply, I will assume you’ve not read the post!
That said, logos are an exercise in sigil magic, they always were. And I speak with authority as a professional graphic artist and the author of this website about leveraging chaos magic for business.
Here’s the truth about a business logo: the difference between a good logo and a bad logo is not the logo, but if you use the logo on EVERYTHING. That’s the truth. It’s using the logo that makes it represent your business, and the logo will have positive or negative associations as the business serves customers well or poorly.
As a business owner you likely do not agree. The logo, after all, is your companies “face” and as such it can become a manifestation of personal ego. That’s why there’s a graphic design industry, to sate the ego of business owners.
So a business owner – in their ego they don’t want just any logo – they want a logo that communicates their business, that is elegant, that represents them and their business in its best possible light! Really all that matters is that the logo is distinct, but the ego of business owners – it turns a simple graphic into a piece of SIGIL MAGIC.
Make no mistake, the advertising of the largest companies isn’t about sales, it’s about keeping the logo in public view, the ‘brand’. I’m not making this up, this is classic advertising technique, and it’s important to maintaining the sales you have!
But, from a chaos magic point of view…. Any sigil in public view, can be LAUNCHED by anyone that glances at it in an absent minded mood! What spell is thereby cast? What is the mission statement of the company? That’s the statement of intent behind the logo!
Even this is no new idea, I can’t claim to have originated it. (indeed with the IOT and other Chaos Magicians working so hard at their craft, any idea I believe I’ve invented is invariably already existing and has been developed further without my knowing it). Chaos magicians with anti corporate sympathies have turned already to graffiti to counter corporate sigils with their own magic sigils. Next time you find yourself gazing absent mindedly at an interesting piece of graffiti, know you may be casting a magic spell on behalf of the artists will.
Is it possible to improve your use of the corporate logo by intentionally using sigil magic technique with it? YES. And really the traditional logo creating process is almost exactly sigil magic technique. Graphic designers are shamans! Just make sure your graphic artist knows your company Mission statement. maybe have them read the sigil magic article. Or… HIRE ME!
contact me at firstname.lastname@example.org, give me your mission statement for your business, include any sketches of how you think the logo should look if you have any idea. I charge a sliding scale between $50 and $500 depending on the size of your business, you know what you can afford. I’ll deliver a vector color and black and white versions (scalable up and down, black and white version for letterheads/rubberstamps). You get up to one revision per $50 spent. with me you can know your logo is professionally designed and professionally magically charged by an experienced graphic artist that is also a Chaos magician.
http://kitschcore.com/design.html for some older graphic design samples