kitschchaos.com

Chaos Magic & techniques for Online Business

by Michael Robin Cooke on Mar.14, 2009, under Kitschchaos, e-commerce

Time for a business related post.

Chaos Magic and the occult in general has a habit of fueling ego fantasies. You have a little success with sigil magic and imagine yourself part of a elite class of human being, different and better than others, or since Harry Potter -better and different from ‘muggles’. And, especially Chaos magic (as a function of its name), attracts people interested in alternative lifestyles.

There’s nothing intrinsically wrong with going about things that way, it’s possible to alter your sense of reality sufficient to be very fulfilled in your alternate lifestyle. And in being a magician first and foremost, results do indeed occur as chaotic, which can be a kind of exciting fun sometimes. But it’s not what being effective is about.

That’s because magic results occur thru synchronicity, or ‘coincidence’, and tend to follow a path of least resistance.  Simply put, if you use sigil magic to win the lottery, but never ever buy lottery tickets, your result is going to either not happen at all or be extremely peculiar when it does happen. You’re doing the same thing if you mean to win a lover but never meet new people, if you hope to have business success but never start a business to be successful with…etc.

This is how Magic comes to a fearsome reputation, not understanding that the magic never ends. Aleister Crowley said it first, any willed act is an act of magic, even the blowing of one’s nose. Magic is not something you do instead of working on a business or meeting new people to find a lover – it’s all magic, and the occult is a supplement to the main thing – which is to provide a pathway for the result to happen.

If you’ve been reading material on self improvement and/or business success, all those lessons are likely on point. If you haven’t – look into it! Tony Robbins expresses the main thrust of NLP (neuro-linguistic programming) brilliantly, if you find yourself doing sales, Zig Ziglar’s books are a useful read. Magic is an expression of will, if you have clear will to become a business success – allow that to shape your magic practice.

Here’s a boiled down overview of what works for online business.

Basics:

  • Have a specific goal, write it down.

  • Make a specific plan to meet your goal. (find a mentor, an example of someone doing what you want to do that you can emulate).

  • Collect relevant information, ebooks, training etc. -Focus on your plan, implement!

3 Occult Business secrets:

  • Target a ‘hungry crowd’, a community strongly motivated to buy your bait. Examples include people wanting to lose weight, wanting to solve a health issue, people needing a way to make an income at home. Find a valuable solution for a ‘hungry crowd’ and use it as bait!
  • Tracking and Testing (Google analytics is free and useful for this). With no numbers you have no business, you can always do better, always use split testing to improve your business!
  • Build and treasure your own mailing list! This way the traffic you work to create is yours and you can use to grow your business if you don’t spam your list ridiculously.

4 winning techniques

  • Information Marketing : ‘Sales funnel’. Make a video presenting the information, from this make an audio course derived from the video, from the audio, make an ebook from the transcript, from the ebook, make a boiled down pamphet sort of ebook. Funnel the customer with upsells, very inexpensive or free is the pamplet, then offer the complete ebook for a bit more money, then offer the audio for more money – then for the most money offer the video. That’s an example of a sales funnel.
  • Membership sites: offer a new report every month or week, structure the site with a forum so members can interact with each other and provide value to each other – this delivers a recurring income from each member. Promote the membership site with a $1 trial for 30 days, show what’s inside the site on the sales page, include customer testimonials!  Be aware that many people prefer paying for membership sites as the participants take the site more seriously and people that  troll sites almost always balk at paying money.
  • Affiliate marketing: Clickbank is a popular resource for affiliate marketing. To be effective, always offer a unique bonus (valuable!) – demonstrate how the affiliate offer is valuable but incomplete – and that your bonus makes the package complete! Make sure YOU are capturing the traffic to build your mailing list, SELL your bonus!
  • Website flipping: This is where you buy a website to resell or profit from. When you start this process you will likely be at the DEVELOPER stage, and will improve the site to improve sales or to resell. When you have more experience and can reliably improve the sales of a site you buy, you’re at the ‘Marketer‘ stage of the process. Once you have a lot of money you’ll be at the Investor stage, and will buy sites to grow your business – outsourcing the development and marketing. We all want to get to the Investor stage. The best sites to work with are membership sites, these have automated recurring income and can be simply promoted with google ad-words.

Traffic:

  • Google Ad-words, the basic information is available from Google. If you need to do business right away, this is the best way. Realize more general terms will cost more money, and buyers will buy when looking for more specific terms – which are cheaper to buy, usually.
  • SEO, this is working to get natural high rankings in search engines, especially Google. Very simply, target your key words in your site title and in “<h1>” tags – avoid site frames, include html site navigation web spiders can crawl. Improve your site ranking with a lot of original content (a blog is a very good way to do this and get regular web spider hits) and back links (links from other web sites). Backlinks is the harder part, every day try to get 5 new links – posting relevant comments on blogs with related content is one way. Having content so useful others link to it, ‘link bait’ is another.
  • Forum Marketing: This is direct marketing and also manifests backlinks for SEO. If the forum is related to your site and you can participate usefully without spamming your business, all is good. If you establish yourself as knowledgeable and as an ‘authority’, people will click the link you have in your signature file that links to your business.
  • Ezine marketing – you don’t have a list yet so you can buy placement in someone elses established e-zine.
  • Affiliate programs kick ass! If you can offer a percentage of profit to others, they will handle the marketing for you to make money themselves!

Online Business Resources:

  • Webhosting: if you need free ‘real’web hosting without banners, with cpanel access and the freedom to upgrade inexpensively for more bandwidth and webspace, www.000webhost.com. If you don’t think free webhosting like is real here’s a demo (understand none of the t-shirts are really for sale, and most of the content has been copied from http://kitschcore.com)
  • Wehosting: if you are planning a community website or a very large website, this webhost will not limit your webspace or bandwidth and is very affordable (and they are for real, I’ve been using them to backup hundreds of megs of files from my old job for my portfolio and this site is hosted with them) , www.hosting24.com Get a discount with passcode:KITSCHCHAOS
  • Webhosting: If you want an inexpensive reliable established hosting solution without the risk of offering too much:1&1 Shared Hosting – 50% Off Special Offer!
  • FREE and very good office suite – Open Source, fully Microsoft compatible: OpenOffice.org
  • Free and very good graphics application, Open Source, comparable to Photoshop: Gimp
  • Record computer screen videos: camstudio.org
  • Make podcast and mp3 : http://www.gcast.com/
  • Make a teleseminar for free : http://freeconferencecall.com/
  • Email mangement for mailing list. Very popular and highly reccomended http://www.aweber.com/
  • Email management php software for your own site, no monthly fee, free and used by me on this site: Infinite Responder
  • Domain Names: I use godaddy.com for domain names, I don’t use’em for a nything else tho. Always Google “godaddy discount code” to get a modest discount first.

Now I’m not telling you I’m rich, I’m giving you the value of all the training and education I’ve been giving myself. Kitschchaos.com is indeed an attempt to make something that makes me money, but I’m going about it giving y’all the best information I can, building authority and an audience to use for marketing later.

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