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Google Search Personalization and SEO

by Michael Robin Cooke on Feb.10, 2010, under e-commerce

If you use Google search, you know than when you use the search engine, it remembers the sites you clicked on before on a search and moved those links to the top of your search when you again search for that same term. Especially if you’re trying to gauge your search engine results, your own search will yield your own site at the top of the listings after a while. (I have several browsers on my computer and one I reserve for use with google search engine results and nothing else).

This can concern those invested in search engine optimization. If people only find their favorite sites at the top of google search results – how will they ever find MY site?

So, relax. The Google ranking algorithms are the SAME as they ever were for any new search. People will always check out a new site and if you rank well your site will bet there on the first page below those sites the user is already sick and tired of. Because if they wanted to go to that favorite site – they’d hit a bookmark or key in the url (automatically in modern browsers) and bypass Google entirely.

Really, the personalization Google offers in searches is customer service and doesn’t impact Search Engine Optimization practices. Focus on key words in domain names, html page urls, titles – and content. Make the content worth while, update the content regularly, and fish for back links regularly. SEO in a nutshell and it still works.

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