Every LOGO an exercise in sigil magic

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Yes, the Nike Swoosh, The McDonalds “M”… every corporate logo you are familiar with – all are exercises in SIGIL MAGIC!

if sigil magic is new to you, read this first!

Now I started this post to rant a little bit about folks replying to my posts with generic comments. One person copying and pasting the SAME exact response to a post about gay bullying and another about Affiliate Marketing. Cut it out! I will delete all such replies as SPAM! If the subject of the blog post cannot be determined from the reply, I will assume you’ve not read the post!

That said, logos are an exercise in sigil magic, they always were. And I speak with authority as a professional graphic artist and the author of this website about leveraging chaos magic for business.

Here’s the truth about a business logo: the difference between a good logo and a bad logo is not the logo, but if you use the logo on EVERYTHING. That’s the truth. It’s using the logo that makes it represent your business, and the logo will have positive or negative associations as the business serves customers well or poorly.

As a business owner you likely do not agree. The logo, after all, is your companies “face” and as such it can become a manifestation of personal ego. That’s why there’s a graphic design industry, to sate the ego of business owners.

So a business owner – in their ego they don’t want just any logo – they want a logo that communicates their business, that is elegant, that represents them and their business in its best possible light! Really all that matters is that the logo is distinct, but the ego of business owners – it turns a simple graphic into a piece of SIGIL MAGIC.

Make no mistake, the advertising of the largest companies isn’t about sales, it’s about keeping the logo in public view, the ‘brand’.  I’m not making this up, this is classic advertising technique, and it’s important to maintaining the sales you have!

But, from a chaos magic point of view…. Any sigil in public view, can be LAUNCHED by anyone that glances at it in an absent minded mood! What spell is thereby cast? What is the mission statement of the company? That’s the statement of intent behind the logo!

Even this is no new idea, I can’t claim to have originated it. (indeed with the IOT and other Chaos Magicians working so hard at their craft, any idea I believe I’ve invented is invariably already existing and has been developed further without my knowing it). Chaos magicians with anti corporate sympathies have turned already to graffiti to counter corporate sigils with their own magic sigils. Next time you find yourself gazing absent mindedly at an interesting piece of graffiti, know you may be casting a magic spell on behalf of the artists will.

Is it possible to improve your use of the corporate logo by intentionally using sigil magic technique with it? YES. And really the traditional logo creating process is almost exactly sigil magic technique. Graphic designers are shamans! Just make sure your graphic artist knows your company Mission statement. maybe have them read the sigil magic article. Or… HIRE ME!

contact me at admin@kitschchaos.com, give me your mission statement for your business, include any sketches of how you think the logo should look if you have any idea. I charge a sliding scale between $50 and $500 depending on the size of your business, you know what you can afford. I’ll deliver a vector color and black and white versions (scalable up and down, black and white version for letterheads/rubberstamps). You get up to one revision per $50 spent. with me you can know your logo is professionally designed and professionally magically charged by an experienced graphic artist that is also a Chaos magician.

http://kitschcore.com/design.html for some older graphic design samples

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38 Responses to Every LOGO an exercise in sigil magic

  1. Pregnancy says:

    I want to thank you for this article. I run a website for pregnant women and recently I have a client that is pregnant. I fear for the baby’s health so I am doing some research of how to assist my client the best I can. And this has been very inspirational. So yet again, I want to thank you from the bottom of my heart!

    • I gimped your link ’cause your reply is insincere given you’re linking to a clickbank (hop)linkfarm on the subject of childbirth and pregnancy. That said, I am curious if your linkfarm works for you, is it is a money maker?

      You can disguise your hoplinks with an url-shortener or by using html to embed hoplinks into an iframe so your links appear as local links.

      If you went and did the extra effort to actually research and post original information about childbirth and pregnancy, including personal experiences and strong personal opinions – it would lend credibility to your links and promotions. It’s why I and many e-commerce authorities recommend choosing a niche you have an interest in already, that is ALSO popular and a money maker.

      As is though, I’m blocking your site as your comments suggests something that isn’t true: A person interested in a baby’s health wouldn’t be pitching e-books on how to diet while pregnant, as you are. Really, are you choosing the links for your link farm with automation? It takes only a little personal tlc to make even an auto-generated site useful to a browser and not just exploit them.

  2. Jackie says:

    When I was a kid, I was always interested in such things. Like it!

  3. tszss says:

    wow, nice post! I learned a lot…

  4. Hey thanks for fresh stuff here! By the way I wanted to ask about material. From where are you getting these ideas?

    • The idea of sigils being used for religious, mystical or magical purposes may be as ancient as the religious, mystical or magical ideas themselves.

      In Chaos Magic, which is pretty modern, the sigil magic used was originally conceived by Austin Osman Spare, and you can google the name for more information. Spare’s writing and example is also the inspiration for the Temple of Psychic Youth (now AIN).

      The realization that corporate logos are essentially chaos magic sigils as well, it’s an idea that’s been floated around in chaos magic circles for some time now. It’s mentioned in several books as well. But as I explain in this blog post, once you understand how Spare’s sigil magic system works the idea follows naturally.

      The idea that Chaos Magic sigils, once you launch them they exist on a collective unconscious – that’s one way of looking at how you can launch someone else’s sigil. I have some experience with positive results exposing people to sigils and the sigil magic working on them. In this example, readers that have job troubles, if they looked upon the sigil at the bottom of my post absent mindedly – job opportunities may arise for them.

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    • It is interesting how my server stats are at odds with online evaluations of this site – but the server stats almost have to be right as the server keeps tracks of visits, and Google analytics require javascript and cookies enabled by visiting browsers to function properly.

      That said, the server reports enough bandwidth use that any competitor host provider would be charging me extra money, and a lot of extra money, for it. The host I use now guarantees ‘unlimited’ bandwidth and hosting space, this does not mean their bandwidth is unlimited, it simply means they will not bill me for excess demand of bandwidth. That being the case, please understand that there may be ‘peak’ times where this site gets many visits and at those times the limits to bandwidth may make the server slow, and this site slow to load.

      I can’t do anything about this until this site starts generating income. As of right now, it is not.

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    • I’d suggest coincidence, and the fact that your cousin knew your situation and was familiar with my blog post. All the content here is by Michael Robin Cooke, unless credited to someone else.

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Welcome to KitschChaos.com

This is a site about Chaos magic applied to business and marketing.
If you mean to use magic to improve sales, to grow a business - this is the site where you can learn the most powerful magic available - without diluting it to make it safe or 'acceptable' - and apply it to your business TODAY!

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