Monthly Archives: April 2009

ecommerce -picking the right niche

A key component of Chaos Magic, or any magic really, is to create a pathway – or in other words, put in the effort and hard work when and where it’s required. That’s how the SEO and all that geeky business stuff is relevant to Chaos magic and vice versa.

Prosperity magic will get you money, but not the kind of money to transform your life into something unknown. I’m interested in the latter life transformation kind of prosperity. Magic alone doesn’t deliver that. Magic plus sound business ideas will deliver that.

So how to find that business idea? How to find a profitable niche market?

If you’re thinking of making money online, and have been trying and getting nowhere for a while now, it’s most likely that you don’t know what niche you want your business to be in, or that you have a business niche, but are uncertain it’s the ‘right’ one.

When you have the right niche, one that you are happy to work with that you know you can make money with. What you get is momentum.

There are some bad beliefs that apply to finding a niche.

  • Trial and Error, the idea that you just have to try a niche to see if it’s viable or not. The problem is that you risk wasting money and effort and may fail at a promising niche market simply because you lacked faith.
  • Do what you love. What you love may not make you money, it’s that simple.
  • Build it and they will come. Someone will come, sure. But they may not as well. And if they come, they may not buy anything.

Generally a key to marketing and finding a niche is that people will spend money on a solution to a problem. Remember however people will buy what they want, not what they need as well. That’s how diet pills can make more money than a gym, people want ‘easy’ despite needing extensive exercise.

Everything happens in waves. Your ideal niche is in front of where money is headed anyway.

Every niche you consider, you need to answer two questions about it:

  1. Is this a market where people are spending money online ?(can I reach these customers and make them mine?)
  2. Am I interested in this niche? (to do a site well, you’re going to devote a lot of mental space to this subject over an extended period of time.)

To find your niche, consider what you’re good at, what you like, have an interest in, your passions. Realize this list is likely too limited. Also consider problems, frustrations and opportunities from your personal life, with a little luck this could turn into a goldmine of a niche.

Always, however, take advantage of online businesses that are already successful. These companies have already invested in the very best market research available, so take advantage.

Find a billion dollar website and who the people are looking for solutions. is an excellent resource, their categories are no accident, they represent the absoloutly most lucritive categories for them. is another good resource, the popular articles clue you in as to which information is in demand, which problems people are looking for help with. categorizes by popular search, another good resource.

Googles keyword research tool is very powerful, letting you divine the information most searched for by keyword.

Any VERY big online business can help you, pay attention to how their site is set up and who they are selling to.

Draw three circles on a piece of paper in such a way the three circles overlap and theres a space where all three circles overlap.

The first circle is : WHAT YOU LOVE

the second circle is: WHAT YOU’RE GOOD AT

The third circle is: WHAT PEOPLE PAY MONEY FOR

If you can find a nich that is all three of those things, where all three circles overlap, that’s a niche you can believe in. Start THAT business!

You may want to start as an affiliate, to learn the market and build a mailing list.

Then you can start selling your own stuff.

The Choking Game

Here’s a link to a ‘Chocking Game’ related news story.

To paraphrase, teenagers, very often the more ambitious and conservative teens, are turning up dead from the ‘choking game’, wherein you are choked to unconsciousness as an access to altered consciousness. Sometimes the person choking to unconsciousness, doesn’t wake up. Can be a fine line between unconscious and dead.

Any phenomena associated with killing teens, and also associated with ‘altered consciousness’, creates a cultural knee jerk reaction. A lot of noise is whipped up, fear and paranoia encouraged. Kids are also killed in auto-accidents, killed in Iraq after signing up to ‘defend America’. But what’s frightening is kid’s killing themselves trying to achieve an altered consciousness.

The core problem I believe is the culture being in denial. We imagine that altered states of consciousness are wrong, addictive, sinful and related to death. That’s why ‘the choking game’ is hitting a Zeitgeist, it’s hitting all the right panic buttons and suggesting the right conclusions, confirming what the culture is telling us anyway.

What is the denial? Simple, every human being alive, so capable, has spun themselves into a state of dizziness. It’s fundamental. Why? Human beings are driven to experience altered states of consciousness. Why can’t we accept this? Encourage exploration of altered states of consciousness in safe ways rather than deny this reality and expect out children to behave in a way that isn’t human?

You remove from our kids every other possible way to achieve an altered state of consciousness, they will kill themselves to get there. That’s the message I’m getting from this phenomena.

Of course this presents an opportunity to rail against the prohibition of marijuana, one of the safest, most positive and pleasurable ‘highs’ available in nature. But as I’ve mentioned before, altered states of consciousness are available without drugs, through meditation, sometimes through a magic practice.

So instead of ‘DARE’ and encouraging kids to ‘just say no!’ (which is  not new and has been demonstrated to have no impact or even a negative impact on teen drug use), we can accept that kids need altered states of consciousness and introduce them to safe ways to get there. The catch is accepting that we need it too, we can’t teach kids something we don’t know ourselves. Sure, we’re drinking beer, taking prescription drugs and so forth, while we lie to ourselves and pretend we need no altered state of consciousness.

If you sold meditation as a means to an altered state of consciousness, which it is – kids would hit the practice hard! And benefit! Become better people! Meditation is good stuff, ask anyone that meditates. And marijuana, shit, it’s no worse than alcohol and much healthier and far less addictive than alcohol – but is up to you if you want to thwart a dumb but real prohibition.


The Austin Spare sigil magic closely associated with Chaos magic is most frequently ‘launched’ with masturbatory orgasm, as orgasm is a very reliable and extremely pleasurable path of least resistance to gnosis.

The moment of sexual orgasm  is a moment the conscious mind quiets and the subconscious is laid bare. Hypothetically even deeper consciousness, perhaps the collective unconscious, is laid bare.  Sex Orgasm is magic in the purist sense!.

Sexual orgasm is what had been one of the greatest ‘hidden’ occult secrets of all time. Aleister Crowley, who was sexually wanton for his day and age, couldn’t come right out and say it even. He expressed the idea as ‘killing kids’, the possible inference that he killed children for magic being less humiliating than the idea that he masturbated for magic.

Anton Szandor LaVey was a Satanist strongly opposed to any sort of killing sacrifice, the idea he suggested, to paraphrase, was idiotic since if it was power you wanted no death comes close to the power generated in sexual orgasm.

Sigil magic wherein masturbation is used to launch a sigil, does fit inside the set, ‘sex magic’. But really sex magic is sexier with two people.

And sigils make it easy.

First, realize that no matter how complex the sentence representing your desire is, a very simple cross hatch of two lines crossed by two lines contains enough detail to ‘see’ over half of the English alphabet in it. Sigils can be very simply drawn.

Why a simple sigil? Because that way you can draw it on your lover with whipped cream, or chocolate syrup. Make love and once you both cum – lick it up, the sigil (and maybe go at it again if you’re young, healthy or using stimulants).

Simple easy and fun!

On Page SEO and Keywords

This is old fashioned SEO, but however search engines alter their algorithms, the basics tend to stay the same.

When going for a keyword or phrase on Google, or on adwords, the more general and broad the keyword or phrase, the tougher it is to rank well or afford. The more speficic and unique the key word or phrase, the easier it is to rank or pay for.

A little business insight, when someone is looking to buy, say a skateboard, they will type in ‘skateboards’ into Google to get more information. But a buyer is unlikely to buy at the site he’s getting information from. When the skateboard customer has more information, their search is going to be more specific, perhaps “Buddha Zen Buddy”, the name of a specific board from a long board company with close to regular skateboard proportions but a smoother ride thanks to broad trucks and fat wheels.

The advertiser that ranks best for “Buddha Zen Buddy” will sell more of those skateboards than the business selling the same board, but competing for the keyword “skateboard”.

People generally know what they’re looking for when they are ready to buy, and when they search, it’s for the specific item, not the general category.

Thats why it makes sense to go for more affordable and less competitive specific keywords and phases. It a;so m akes sense, when going for a very competitive key word, to promote a key phrase that includes the coveted keyword. You can rank well for the phrase and compete for the coveted keyword at the same time.

You should play around with it, figure out your key words and phrases. This site I’ve not done everything I know to do as I’ve been working on using the blog for SEO to the exclusion of most anything else, as a learning project. I am going to get this entire site SEO’d perfectly soon.

Here’s specific tips on On page SEO. This may be familiar to you, but this material has never stopped working. The thing you have to be wary of, is spamming your keywords ridiculously. Your copy needs to read well to people first and foremost, if you do anything else you’re sabotaging your SEO. The search engines want great on topic sites, not constructs trying to look like great on topic sites with key word spamming  – and the spiders have ways to determine which one your site is.

Use your Key Word / Phrase

  • In Meta keywords, it’s optional but a good habit. Keep keywords short.
  • In Meta Description. Keep the keyword(s) close to the left and in a full sentence.
  • In the Page Title, close to the left, probably not the first word.
  • In the top portion of the page in the first sentence of the first full bodied paragraph (plain text, no bold, no italic, no style).
  • In a H2-H4 heading.
  • In bold, second paragraph if reasonable and anywhere but the first usage on the page.
  • In subscript/superscript
  • In URL (directory name, file name or domain name). Don’t duplicate the keyword in the url.
  • In an image file name used on the page.
  • In the ALT tag of the previously mentioned image.
  • In the Title attribute of that image.
  • In link text to another website.
  • In an internal link’s text.
  • In title attributes of all links going in and out of site.
  • In the filename of attached CSS or Javascript pages.
  • In an inbound link onsite (preferably from homepage)
  • In an inbound link from offsite (if possible)
  • In a link to a site with pagerank 8 or better.

Other SEO things to consider include:

  • Use “last modified” headers if you can.
  • Validate the HTML! Google’s parser may miss an entire page because of a few simple errors, it has in the past anyhow.
  • An html template is all good, Google can parse it.
  • Keep pages as .html or .htm if possible, dynamic extensions are SEO risky (some shopping carts and other php programs have work arounds).
  • Keep the ratio of text to html code very high. Text should outweigh html significantly.
  • Double check your page in every browser and computer you can, Safari, IE, Opera, Galeon, Firefox…etc.
  • Use Raw HREFs for links. The simpler the link the better, javascript can screw up the SEO potential of a link.
  • Figure out that 1 referral a day to 10 pages is better than 10 referrals a day to one page – this is the real secret to getting traffic, a site worth paying attention to.
  • Don’t assume keywords in your Siter’s navigation template is worth anything at all. Google is looking for full sentences and paragraphs. Key words laying around the page are almost worthless compared to the same key word used in a sentence.

So between this post, the one on back links and the one on blog SEO you have a crash course on website SEO.

Ask questions! Please!

About Backlinks and SEO

Okay this is theoretical, as Google and Yahoo make trade secrets of search engine placement algorithms and frequently and routinely alter said algorithms.

To begin with what does a Search Engine desire to have as top ranking results to a search? Quite simply, they want the very best sites. If the top site result in a search is everything the person doing the searching is hoping for, they will become more loyal to that search engine, giving it greater economic power in numbers of eyeballs exposed to advertising and such.

How does a search engine know one website is better than another? The best way is to have human beings visit the sites and give reports, but this isn’t practical as the scale of the world wide web is too large. So the judging has to be largely automated.

Search Engine Optimization is the art of creating or ‘optimizing’ a website to take as much advantage of this automation as possible.

What is known and will likely not change, is that what makes a site ‘better’ to an automated web spider, is having a lot of unique content, much use of the target ‘key words’ (that a user is likely to use when searching for something your site offers), and very important – links from other sites, ideally one way links from sites of related content recommending your site as a resource.

‘White Hat SEO’ is doing things the ‘hard honest way’, writing or buying unique quality content and/or a blog, buying links on related websites, buying into the Yahoo directory, making comments on related blogs, trading links with related sites and so forth.

Google, the search engine that is almost but not quite a monopoly, introduces something called ‘page rank’ – it’s arrived at by some combination of content density and number of back links. Kitschchaos, with a very few months of intense blog posting, has achieved a page rank of ‘1’ on its index page. That’s pretty good, it’s a scale from zero to ten, all new sites start with no page rank at all, and to get a page rank of even ‘1’ puts you ahead of arguably no less than ten percent of all sites.

Now let’s talk about links.

Links that hurt you coming from your site: links to ‘bad online neighbourhoods’, such as anything legally dubious or ‘adults only’. If you are running a blog or a link exchange, people web mastering such businesses are very eager to get a link from your site as it’s all good from their point of view, but if you don’t want to lose page rank or placement in search engine results, you can’t have such links. So be careful, use a spam filter on your blog if you aren’t allowing default ‘no follow’ to sabotage all links.

A ‘nofollow’ tag will transform a link into something that gives the site benefiting from the link, no search engine benefit, web spiders will not follow or register that such a link exists. The tag was introduced to counter the spamming of blog replies with links to porn, gambling, warez – what have you.

Not all links are equal.
The most coveted link: is a one way link from them to you, from a very high page rank page, related to your subject matter, with your page being the only external link on that page.

Such a link – a great quantity of the page rank will go to you! But it’s a rare thing. Perhaps if you have software downloads or similar online candy it’s more likely. Very often such links are paid for, this reality becomes a revenue stream for high page rank sites.

The link from a high page rank site related to yours, becomes worth less and less the more links to other sites that are on that same page. The page rank benefit becomes diluted. That’s how directories with hundreds of links on sites can be of little benefit to your SEO, even if the site is related and of higher page rank then your own.

The reciprocal link, I link to you if you link to me it does count. It doesn’t count as much as a one way link. It counts less if the sites exchanging links are otherwise unrelated. The link can be more valuable if it’s linked to keyword text you’re trying to increase search engine ranking for, and is placed on a related site or article.

Now why is my blog more valuable to you for a back link than a link exchange on this site? Because if you make a decent well thought out and on topic reply to a blog post, you can use keywords in the name you give yourself and a real link to your site associated with the name. That’s a one way back link, with your key word, on a site with at least some page rank – that may even have a related theme to your site! And given my blog posts are all over the place topic wise, as are other blogs, this backlink opportunity is no less than killer!

And that’s why Blogs attract so much spam! Including this one. But This WordPress has a spam plug in so Almost none of it makes to my pages. That way I can allow links in replies to my post to get back link credit, with keywords, to reward them for good comments that add value to my blog.

Good ways to get back links for free include visiting blogs on similar subjects and leaving comments with your keyword and link. The catch is that many blogs still have ‘no follow’ tags be default on all links. SearchStatus is a plug-in for the FIREfOX browser, it has many useful SEO tools but especially a tool that highlights ‘nofollow’ links so before you reply on a blog, you can see if other replies have been getting back link credit.

Word Press does have built in a ‘recommended sites’ box. Now that this site has page rank, I’ve been getting some requests to exchange links with this function. I’ve not taken anyone up on this however. The reason is that placement strongly suggests my personal reccomendation -and I take that sort of thing seriously. Your site has to be so good that my placing a link to it would be a benefit to my readers, and perhaps myself too.

I could go on and post ideas about generating back links. Well let’s finish off with some general ideas.

Submitting to Article databases, I’ve not done this for this site yet ’cause I want my articles to be unique and it’s a fair amount of effort to write them. But if you submit an article to an article database, you get the back link from the database, and a back link from anyone that uses your article too add content to their website (which more people do than attempt to write it themselves as I do).

You can submit articles, blog posts, and more to places like – on digg and the like, you can reply to other posts and include your backlink – get backlinks that way too.

A back link on your submissions to community bulletin boards can be effective if the community is related to your site, and if you actually participate productively.

RSS feeds are great to have, submitting these to RSS feed directories can boost your back links. Here’s a sample of RSS feed aggregators:
* Yahoo RSS Guide
* News

Comments to government or educational blogs may generate links search engines give more weight to. Google query: blog [or blog] to find these goodies.

Placing your links in Directories is never a bad idea, but don’t pay for it. The only exception maybe is the Yahoo directory. Try for too, but it is not easy – this site still can’t get listed under “chaos magic” (Perhaps it’s posts like these that seem off topic for chaos magic – but if you try chaos magic to get good search engine rankings, you have no workable pathway to the result if you don’t implement good SEO and the spell won’t work).

Writer’s block and conflicting magical correspondence indicators

Yes, it’s been almost an entire week with no new post.

I’ve been hoping something would prove a catalyst in the news, but given the focus of this site, I’ve turned up nada. But, as I’ve said before, the best catalyst is a question to answer. “Could you give us some more information” doesn’t help me know what sort of information you want. Help me, use the magic I propose, keep track of the results or lack thereof. Use me as a resource! just email me at

I am working on a magically charged online image gallery for sigils, your sigils that you upload. It’s not ready for prime time, I’m trying to use an open source solution. So look forward to that.

Right now I’m focusing my learning on Hoodoo roots and herbs, and Rune magic. I’ll have more to share on those subjects soon.

To write something on topic, I’m going to pretend someone asked me this:

Why do you limit your magical correspondences to numerology and moon phases? What’s wrong with Astrology,compass directions, elemental ideas…etc.

The answer is nothing is wrong with any of those ideas. But the more magical correspondences you take on, the more likely they are to conflict. The element that corresponds to compass direction isn’t even consistent, because depending on where you are on this planet different elements will make sense.

If you are studying magic and trying very hard to master the highest magic with all the ‘right’ magical correspondences, it’s not uncommon to find that some correspondences are conflicting. And the more ‘serious’ the student, the more likely it is that this problem will stop them.

Remember that low magic works! Chaos magic has resolved that all magic is a function of desire, belief and gnosis. Occult correspondences are not necessary for magic, but may be relevant to your belief. But if your use of magical correspondences has you paralysed over not knowing which way is right – the ideas are hurting you, not helping you.

From a Chaos magic perspective, the magical correspondence is relevant to the extent you believe in it. This is not to say there’s no reality to the importance of compass direction and astrological correspondence tp your successful magical result outside of your belief – but I am suggesting it’s only as powerful as your belief. Yes, it’s a paradox.

So cut down on the correspondences you use, limit them to ones you can believe in! If you believe in Astrology, those correspondences will work for you! Use them!

I work with numerology and moon phases because that’s what I can work with that I can believe in. And it’s fairly easy (yes, I know numerology can get mad complex, but I don’t need to go there).

“Chemognosis”, drugs and magic

Business culture and the drug culture don’t often meet, with the exception perhaps of alcohol and stimulants like cocaine. But drug culture and the occult do meet in Chaos magic for some Chaos magicians.

There is a rationale to ‘chemognosis’. ‘Gnosis’ in Chaos Magic refers to a single minded state of consciousness that is magically empowering. The theory being such a state of consciousness gives access to a critically powerful unconscious mind, perhaps even a collective unconscious. Very commonly the moment of sexual orgasm is used as an example of such gnosis, and is used for purposes of gnosis in magic. There are other ways of achieving ‘gnosis’, through meditation or extreme states of consciousness (tremendous emotion, great boredom, sleep deprivation..etc). Of course, since drugs definitely affect our consciousness, it’s theorized drugs can be used to create magically potent ‘gnosis’ as well.

The idea of ‘chemo-gnosis’ has pedigree in history and different cultures. The Greek cult of Dionysus may have been magically potent and was certainly soaked in alcohol. It’s well known that many forms of  Shamanism intentionally use psychedelic drugs for purposes of achieving enlightenment or gaining power. The Zen idea of interrupting logical thought to realize enlightenment certainly can suggest a drug that interrupts logical thought could be of utility.

Now, as some of you can easily imagine, the idea of chemo-gnosis does exist for some magically inclined addicts as cover for their addiction or simple indulgence.  So is this an excuse? Should any magician try drugs?

Here’s what I believe. Human being is complete and  everything necessary at his or her disposal to gain enlightenment and work powerful magic, without drugs. That said, I have to confess that I have used drugs and specifically with LSD, I’ve retained a magical insight that has been very meaningful and powerful to me.

Now I’ll share some ‘preaching’ because I am clear that very routine use of mind altering substances is never good. Even if the drug is something I’d agree is a fabulous recreational fun, there’s a law of diminishing returns and to really enjoy any drug to its fullest, it should be used occasionally. Otherwise it’s being used to avoid something, escape something or postpone a feeling. And as a magician, you should be taking on life’s challenges head on. Reality hacking isn’t for the timid.

So, to cut to the chase – I don’t believe in ‘chemo-gnosis’. You should have a way to reach gnosis using only the resources of your own mind and body. Exploration of drugs that are established to not be physically addicting is okay, and it is possible to get some benefit from that. But be careful.

Now to be complete, I now do use supplement and drugs for my brain. I use fish oil, flax seed and hemp seed to supplement my body with brain healthy omega fatty acids, I supplement with choline, a brain fuel. I also use nootropic drugs, popular in europe for treating Alzheimers, specifically piracetam and aniracetam. The ‘racetams’ are drugs that improve communication between brain hemispheres, and have shown no evidence of harmful side effect or property of addiction. Indeed the racetam drugs may prove to retard the onset or optimistically, the development of alzheimers. The fact my father has lost his mind to alzheimers is part of my motivation. I like the aniracetam very much, my experience is that it helps me be aware, alert and remember things. Such supplements are affordable bought online at

Oct 16 2009, seems to no longer carry racetam nootropics and only carries herbal nootropics, wellness powders and body building supplements. A new website carries such nootropics, I’ve not used them yet, but they have some positive reviews and I will be purchasing from them next time I purchase some aniracetam :

Usury in America.

I’ve been getting many ‘spam’ relies to comments linking back to online p@yday loan programs.

The business paradigm of the p@yday loan is no less than usury. Yes, you may be desperate enough to need such a loan, but the problem is that if you’re that desperate, you’re desperate enough to not repay the loan on time and dig yourself deeper and deeper in debt that can cost you many times the amount you were loaned

How does this relate to magic or e-commerce? Well, on one hand, this is a thriving way some people are making money online. They did some things right, they found a hungry crowd, people desperate for money to pay a bill or a mortgage – and are selling a solution. That’s an important thing, that technique works! But where the p@yday loan fails – is they offer a poor value. The paradigm makes money because the desperation in the equation balances the poor value. But the poor value has problems, like my post here, the link I’m pointing to and popular outcry.

Some of you interested in e-commerce and have the idea that it takes money to make money. And, to be honest, money does speed things up. So if you have access to credit cards and the like, it’s a measured risk to take on debt to grow an online business. If the P@yday loan tempts you, understand it’s not a solution for you. They will want their money back too soon, their ‘fees’ constitute unreasonable interest.

The p@yday loan business is an unwelcome advertiser, which is why many marketers of such businesses are hoping to use my blog to get back links to their corrupt business websites. I’m not allowing it.

Sigil Magic, Hoodoo and Sympathetic Magic

Hoodoo is African American folk magic. That makes for a very unique tradition, African traditions blended with European immigrant traditions as Hoodoo Root workers read new materials and learned from different people and added to their practice those ideas and techniques they found effective.

Austin Osman Spare is not an influence on traditional Hoodoo. As a recipient of traditional Witch training and interviewed by Gerald Gardner as he sought to reclaim the Old Traditions, he may lay claim to influencing Wicca. Peter Carrol mined the writing of Austin Osman Spare, added to it his own and other ideas and branded the result ‘Chaos Magic’.

With the Doctrine of Signatures (the spiritual power of a thing is suggested in its form), it is possible to improvise within the Hoodoo tradition. Newly minted currency, such as the Sacajawea dollar coin, can be used in such a way the imagery suggests to the magician. Though more traditional items are locked into traditional associations.

Austin Spare intended his sigil magic as a solution to the problems of sympathetic magic. Those problems are explained better in the sigil magic article.

  • Lust for Result: wondering “is it here yet?” will sabotage a result.
  • Duality of desire: I want the job promotion, but not lose the camaraderie of those who would become subordinates.
  • Psychic Censor: the part of you attached to magic not being real.

Austin Spare’s understanding of magic is that the subconscious mind does the heavy lifting and the unconscious mind is where the power is at. Peter Carrol accepted this premise hook line and sinker for Chaos Magic. Spare’s solution to the problems of sympathetic magic, is therefore to take the conscious mind out of the equation. This is pretty radical, in the face of several centuries of tradition of using the conscious mind’s focus to drive magic.

In the Hoodoo paradigm how radical are Spare’s concepts? I am new to Hoodoo and don’t have the benefit of growing up into the tradition or anything like that. But invested in the spiritual energies of plants and things themselves and given the abstracted nature of sympathetic magic that clearly makes more sense subconsciously than consciously, I think paradigm compatibility is possible.

Please read my article on Sigil magic, it’s as clear and complete as I am able to write it.

To Paraphrase- Create a statement of desire, extracting unique letters and compose an abstracted image or nonsense word from the characters – repeat the process many times. Later, once the sigils have had their association consciously forgotten – they are ‘launched’ through meditation or even masturbation. The subconscious never forgets what the association is – and this technique has become very broadly popular as a function of a highly reliable success rate.

Now, of course, when practising Hoodoo, the conscious mind is always in on the action. The herbs and materials have to be selected with care to support and suggest sympathetically the realization of a specific desire.  So certainly, while Sigil magic as proposed by Austin Spare is an interesting technique worth exploring, it has no place as a Hoodoo technique.

Or does it? One difficulty Hoodoo can present that sigil magic may prove very helpful in remedying is – how do I get a spell to do specifically… something?

Let’s say your husband is very headstrong and a hothead and is up for a job promotion that you DON’T want him to get because it would go to his head and he’d abuse his power. But you DO want your husband to learn from losing the promotion that he has to change his ways, and sign up for Anger Management and Self Improvement counselling. How do you accomplish that with a single Hoodoo spell? What is the sympathetic magic? A curse to lose the promotion? A healing to grow emotionally?

Now, me, because I know a bit about Buddhism – I’d ask a Buddhist demon to help  prevent the husband from getting a promotion so he can learn from the experience. The nature of a Buddhist demon would always be to do ‘ill’ such that a lesson is learned, it’s their nature.

But if that idea didn’t occur to you – or if you have some other desire that’s less than very straightforward, sigil magic would fit the bill! The sigil creating process is golden, you know your subconscious connects your written desire with that sigil because your subconscious was there and helped you create the sigil! And you lock the sigil into what you write! And what you write – awesome powers of specificity are now yours!

Now beware, sigil magic is very effective at giving you exactly what you ask for. It’s not unlike the wishing folklore where if your wish can be interpreted in a way you don’t care for – that’s the way it arrives. So take care crafting your desire in language. Always take advantage of opportunities that come to you, and make opportunities where you’re able, that’s the best advice to get positive results with sigil magic – and any magic really.

How Microsoft lost this customer (& hotmail issues)

Users of Microsoft’s Hotmail service have been finding their service interrupted. The service has been restored apparently, but many people are upset. Microsoft is huge and they can likely weather this storm… But could you? Is Gmail and Yahoo mail now getting many more users?

Now I’ll fess up, I’m a Microsoft hater. I use Ubuntu or OSX on my own computers (and love both OS’s). In my case it’s not because I dislike Windows OS or find it unreliable (I feel it’s overpriced and mediocre – compared to OSX). This is not the same thing as being a PC hater, Apple computers are now PCs, and I’m writing this post on a Dell laptop running Ubuntu OS.

Now forgive my bias for a moment. I used Windows for a long time, I ran Windows 95, 98, 98se, and Windows2000. As a graphic designer I worked on Apple computers, but I used Windows at home – and actually felt Windows 2000 was pretty decent as an OS. I switched from Windows to Mandrake Linux when Windows XP first came out and my next hardware was an Apple computer. I had a reason. The Windows media player in the first edition of Windows XP, would play mp3 files, but convert them to Windows media files with no way to convert them back to an mp3. I was an early adopter of mp3 players,  hardware that wouldn’t play a Windows media File.

Forget the OS wars for a moment. Microsoft compromised on the value their computer offers in order to make a profit (to promote windows media file as a digital music format). This mistake didn’t kill Windows (their buying public demanded MP3 equity and Microsoft quickly fixed their media player however) – they’re too big. But they lost me indefinitely as a customer and I doubt I’m alone – the attitude of Microsoft pissed me off.

Now when it comes to your business, what didn’t kill Microsoft – could kill you! You absolutely cannot compromise on delivering value to your customer, and doing what you do well!Business have to fight to survive in this economy!

My Uncle, who is new to modern computers, asked me why Google was so dominant as a search engine. I compared their website to Yahoo’s website: Google does one thing really well, just one thing, on their homepage – search. Yahoo offers a wide variety of services and advertising, it’s hard to find the search window – and you might miss it if you weren’t looking for it. My uncle didn’t even know that Yahoo was a search engine!

This ties into sales and magic as well. If you don’t know that what you’re selling has more value than you’re asking for in money, you won’t sell it as well as you could -you may  not be able to sell it at all! If you seek to use magic to increase sales, not offering a good value may manifest a duality of desire that sabotages your business instead!

We’re living in a wretched economy in the here and now. If you’re in business online or thinking of getting started, it’s the right thing to do because no one can fire you and the overhead is low!  Most e-commerce out there is mediocre, find the thing you can do better than anyone else and base your site around that! It’s not hard to rise to the top if you work with your passion!

Now, what if you’re doing the affiliate thing? Or drop-shipping? If you’re selling online as an affiliate, learn your subject matter! Become an expert! And write your own e-book that’s available as a bonus if they sign up with what you know to be a valuable affiliate offer. That way your affiliate pitch is more valuable than anyone else’s!

If you’re drop-shipping product, make your site better than the competitions! Make it a learning resource, teach people how to choose the best and then offer to sell it to them for a good price.

A lot of the e-commerce guru’s are teaching people to use short-cuts: other people’s books, other people’s articles, other people’s email newsletter content even! And you know what? Some people are getting rich doing that!

But think about it for a second. The web is super saturated with MEDIOCRE EFFORT! Do your e-commerce site well, take pride in it, become an authority on your subject and present loads of valuable information for free on your website. And THEN use magic! -And search engine optimization (creating valuable content IS search engine optimization FYI) and Google adwords – and you’ll rule your domain! It’s far from difficult, there’s not enough really good websites. If you set a high standard, there’s not much competition!

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This is a site about Chaos magic applied to business and marketing.
If you mean to use magic to improve sales, to grow a business - this is the site where you can learn the most powerful magic available - without diluting it to make it safe or 'acceptable' - and apply it to your business TODAY!

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